FASHION OF AMC NETWORK'S BREAKOUT HIT MAD MEN FIRST AT BLOOMINGDALE'S

NEW YORK, NY, June 2, 2008 . . . aka Gotham, June, circa 1960. The advertising industry is at the height of its glamour, power and prestige. Don Draper is a creative director on the rise ? selling everything from cigarettes to political candidates. As he walks past Bloomingdale's on Third Avenue, he stops to notice that he himself could be in the windows - perfectly attired in tapered suit and thin tie, he is the epitome of sophisticated contemporary style.

The same polished high-style look that Draper might have passed in 1960 is resplendent in Bloomingdale's 2008 windows today, the result of a collaboration that joins the retailer with the AMC Network's award-winning drama, MAD MEN. MAD MEN burst onto the scene in July, 2007. The smart and cinematic drama about the lives of a group of advertising executives on Madison Avenue quickly became one of the most talked about series on television, and had a marked influence on fashions seen on the New York runways for Fall.

Perfectly timed for Father's Day, and in advance of the highly-anticipated Season 2 premiere of MAD MEN on July 27, Bloomingdale's features windows, store visuals, and a shop dedicated to the trademark smooth styles of that power-era that look so fresh again today, now through June 16. Bloomingdale's will prominently showcase MAD MEN in 14 locations in June and July.

In New York, the entire Third Avenue window stretch will be dedicated to MAD MEN, featuring merchandise by Theory and sparkling Baccarat barware, the trademark MAD MEN silhouette logo, audio excerpts from the MAD MEN soundtrack, and "Mad On's" -- catchy, suggestive one-liners from the series' main characters - which will be represented creatively within each window display. After Father's Day, MAD MEN windows move to 59th Street, leading up to the July 27 second season premiere.

In-store, Bloomingdale's MAD MEN shop will display a show standee, alongside video playing scenes from MAD MEN Season One. Customers who purchase $200 of Theory merchandise will receive the MAD MEN Season One soundtrack. Outside of New York, MAD MEN shops can be found at 13 other major market Bloomingdale's locations including Los Angeles, Chicago, San Francisco, Atlanta and Philadelphia. Exclusive collaborations will continue between the store and network into the fall.

"To have AMC's original drama series, MAD MEN, displayed at one of New York's most iconic landmarks, Bloomingdale's, is exactly the type of creative advertising promotion the MAD MEN characters would thrive on," said Linda Schupack, SVP of Marketing at AMC. "This promotion is a great way to kick-off the countdown to season two, which will return our audience to the era of 1960 advertising in New York City."

"We knew this was a perfect fashion tie-in the moment we saw it," said Kevin Harter, Vice President/Men's Fashion Director at Bloomingdale's. "The look of the show is so relevant right now, not only in men's and women's fashion, but extending to the home as well. We're thrilled to be showing it first with AMC."

MAD MEN is a smart and cinematic drama about the professional lives, social mores and sexual exploits of advertising executives on Madison Avenue circa 1960, when the industry was at its height of glamour, power, and prestige. The setting is the Sterling Cooper agency, which sells everything from cigarettes to political candidates. The protagonist, Don Draper, is a fast-rising creative director whose smooth exterior conceals any number of secrets.

The show's cast includes: Jon Hamm ('We Were Soldiers'), Elisabeth Moss ('West Wing'), Vincent Kartheiser ('Angel'), January Jones ('American Wedding'), and Christina Hendricks ('Kevin Hill'), as well as guest star John Slattery ('K Street', 'Sex and the City').

MAD MEN is created, written and executive produced by Matthew Weiner (Executive Producer/Writer, The Sopranos), co-executive produced by Scott Hornbacher (The Sopranos), and produced by Lionsgate. AMC's Christina Wayne, SVP of Scripted Series and Miniseries, and Vlad Wolynetz, VP of Production, Series and Movies, oversee development and production for the network.

Mad Men premiered in July of 2007 to critical acclaim. The series went on to receive numerous awards, including two Golden Globe wins for Best Drama and Best Actor. The New York Times describes Mad Men as "a series that breaks new ground by luxuriating in the not-so-distant past." It "serves as a bridge to a faded and now forbidden world."

About AMC
AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services reaching over 94,000,000 homes, AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. A division of Rainbow Media Entertainment Services, AMC's sister divisions include WE tv and IFC TV. AMC is THE FUTURE OF CLASSIC.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Lifeskool, sportskool, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com.