BLOOMINGDALE'S DEBUTS NEW YORK BOTANICAL GARDEN HOME PRODUCT

New York, New York, Spring 2008...Bloomingdale's is delighted to announce the launch of New York Botanical Garden licensed home decor product in stores nationwide beginning May 2008. With an array of items inspired by the rich archives of the Rare Book Collections of the Garden's LuEsther T. Mertz Library, the launch will establish The New York Botanical Garden as a recognizable and unique home decor brand with enormous consumer appeal.

"Bloomingdales is proud to have worked on such an exciting collaboration that brings such unique and beautiful designs together with some of our best manufacturing partners," said Bloomingdale's Joe Laneve, SVP/GMM Home Furnishings. "The result is a product line that we think will thrill our customers while also continuing the Bloomingdale's tradition of marrying great design and great product to bring our customers something special."

Historic Botanical Illustration, Modern Design
Integral to the line is its distinctive approach to design, blending historic botanical illustration and a modern sensibility to create products relevant and exciting for today. Products that promote garden as a lifestyle?inside and out, that remind us of our stewardship of nature, and that are beautiful, vibrant, and surprising. Bloomingdale's, with its longstanding international reputation for quality, creativity, and uniqueness, is a natural retail partner for the Botanical Garden to launch this innovative program.

From Tabletop to Wall
The various lines include a wide assortment of home goods ranging from dinner- and barware,both casual and elegant,to framed prints, stationary, and even faux flower stems and arrangements. All are inspired by 18th- and 19th-century books in the Mertz Library and fall loosely into the themes of flora, fauna, and graphic garden. Anchoring the collection are Lunt Silversmiths' offerings that encompass whimsical decorative tableware, flatware, and gifts. In addition, a bold and bright collection of melamine dinnerware brings entertaining outdoors, while glorious fine art reproductions of botanical illustrations and faux flowers inspired by the plant collections at the Garden add color indoors.

Mother's Day Orchid Sale
In May, Shop in the Garden will hold a three-day Orchid Sale Event at the 59th Street store offering Bloomingdale's customers an opportunity to purchase a glorious assortment of unusual and hard-to-find orchids that the Shop is known for during its annual Orchid Show, as well as easy-to-care for varieties perfect for the novice. The sale begins Friday, May 9 and continues through Sunday, May 11, Mother's Day.

The New York Botanical Garden
The New York Botanical Garden, founded in 1891, is one of the world's greatest collections of plants, a leading educational center for gardening and horticulture, and an international center of plant science. The Botanical Garden features 50 magnificent gardens and plant collections across 250 beautiful acres in New York City's Bronx borough. A National Historic Landmark, the Garden is also home to the nation's largest Victorian-style glasshouse, the Enid A. Haupt Conservatory, itself a New York City Landmark. Integral to the work of the Botanical Garden is the renowned LuEsther T. Mertz Library, the most important botanical and horticultural library in the world.

Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com.