Bloomingdale's Introduces First Edit The New "Store-Within-A-Store" Concept

Bloomingdale's is continuing on with the successes of the "store-within-a-store" concepts from Quotation and Portfolio by introducing First Edit, on the New View Floor. First Edit is a fresh concept in dressing and will provide a unique shopping experience by offering trend-right, high-quality clothing from an eclectic mix of brands not typically found in department stores. First Edit offers you the opportunity to shop creatively and buy impulsively.

The merchandise assortment and concept of picking the best pieces of each brand makes this department completely exclusive to Bloomingdale's. With a precise and stylish eye, Bloomingdale's experts have edited a selection of the most unique, chic and fashion forward apparel available. First Edit is comprised of established brands such as Scharke, TeenFlo, Shin Choi, Cortina, Hollywould, Phillipe Adec, Michael Angel, Biya, Alara and Harari. This concept shop will also be a venue for new emerging designers. This spring Bloomingdales will introduce New York based designer, Michael Angel. First Edit shops can be found in Bloomingdale's 59th Street, Roosevelt Field, North Michigan, Boca Raton, Orlando, Newport Beach and South Coast Plaza.

First Edit will be merchandised with a focused, easy to shop trend and color direction. Accessories will be available within the shop, creating a lifestyle environment where you can complete your whole look.

Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com.