Spring Gifting Gets Down to Earth, "Little Green Gift Card" benefits NRDC

NEW YORK, NY, Spring 2008 . . . From March 6th through April 22nd (Earth Day) Bloomingdale's will feature and promote a specially produced gift card in partnership with NRDC, America's most effective environmental advocacy organization. Throughout that period 10% of the proceeds from the sale of the Little Green Card, and any amount spent over the original card value, will be donated to NRDC. Gift cards can be purchased at any Bloomingdale's store, by calling 1-800-555-SHOP or by going on-line at www.bloomingdales.com.

Bloomingdale's will promote the card with special in-store signage and with a full page in its powerful HOT catalog, source of the season's most influential trends. The enviro-friendly gift card carrier spotlights "Simple Steps," a new initiative of NRDC consisting of easy, realistic tips that can make a real difference, whether a person has a minute, a morning, or a month. Customers will be invited to take the first step by visiting www.simplesteps.org.

"Simple Steps is about everyday solutions for everyday people who want to make their world a little bit greener and a little bit healthier. We've all got the power to create change," said Alexandra Kennaugh, NRDC's director of marketing. "NRDC is here to help make it easier."

"NRDC has tackled the most serious environmental threats of the past four decades, and emerged with innovative, enforceable solutions that continue to protect both nature and human society," said Anne Keating, Bloomingdale's Senior Vice President of PR & Corporate Philanthropy. "We are proud to be raising funds and awareness on their behalf."

Natural Resources Defense Council is America's most effective environmental action organization. Founded in 1970, NRDC combines legal and scientific advocacy with the grassroots power of 1.2 million citizens in strategic campaigns to curb global warming, move America beyond oil, revive the world?s oceans, save endangered wild places, stem the tide of toxic chemicals, and accelerate the greening of China. Visit www.nrdc.org.

Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com.

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