BLOOMINGDALE?S OPENS POP-UP SHOPS TO BENEFIT THE NEW MUSEUM OF CONTEMPORARY ART

NEW YORK, NY . . . Bloomingdale's and The New Museum of Contemporary Art have begun an extensive collaboration that debuts during Bloomingdale's fall fashion campaign-- Artrageous.

On September 6, Bloomingdale's will open special shops in its two New York City stores to sell products selected from the New Museum's distinctive store. 90% of those sales will benefit the museum. These New Museum outposts will be a one-stop shop for anyone who wants to stay on top of the newest and most important books, media, periodicals and giftables from the world of contemporary art. The New Museum's Store buying team have selected approximately 80 items from their comprehensive inventory to feature in the shops, which can be found on the second floor of Bloomingdale's 59th Street flagship store as well as the Soho unit at 504 Broadway. The shops, staffed by museum personnel, will be open during all Bloomingdale's store hours and remain in place until November 6. All proceeds from the New Museum Store go directly to support the artistic programs of the New Museum of Contemporary Art, a non-profit organization.

The institution will also benefit from a silent auction of original signed designer sketches, which will be displayed in the 59th Street store during the Artrageous campaign. In addition, later this fall, one of Bloomingdale's Lexington Avenue windows will showcase The New Museum?s new building, scheduled to open December 1.

Founded in 1977, the New Museum of Contemporary Art is the premier contemporary art museum in New York City and among the most important internationally. The Museum's program of dynamic solo exhibitions and landmark group shows defines key moments in the development of contemporary art, reflects the global nature of art today, and spans a vast array of cultural activities and media. Their magnificent new building, at 235 Bowery, will open on December 1. www.newmuseum.org

Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 39 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California; and will open its 40th store in Chevy Chase, Maryland in September. For more information, or to shop any time, visit www.bloomingdales.com.