BLOOMINGDALE?S OPENS WEST COAST FLAGSHIP IN SAN FRANCISCO!

Bloomingdale?s is scheduled to open its second largest store in the country at the Westfield San Francisco Centre at Market and Fifth Streets. The new store will generate in excess of over 550 new jobs. Encompassing 330,000 square feet, each of the five levels is designed to capture the eclectic mix of San Francisco and New York, while adding distinctive Bloomingdale?s detailing.

The highly anticipated opening is slated for September 28th of this year. To celebrate, Bloomingdale?s will underwrite a gala cocktail reception to benefit clinical and research programs at the University of California, San Francisco Children?s Hospital. The event will take place on September 26th from 6-9 PM. Headliner entertainer will be Chris Botti, Grammy Award-Winning jazz trumpeter, who is scheduled to perform at 7:45. All ticket proceeds plus a portion of sales made that evening will be donated to the organization.

Says Michael Gould, Chairman and CEO of Bloomingdale?s, ?The opportunity to open a store in a city as beautiful and sophisticated as San Francisco is an enormously exciting venture for us. We believe we have designed a store that will provide the ultimate shopping experience for the Bay Area.?

The new Westfield San Francisco Centre is designed to integrate the existing San Francisco Centre with the adjacent former Emporium department store building. The Emporium, originally built in 1904 and destroyed in the 1906 earthquake, was later rebuilt. Its dome, dating back to that time, is considered an historic piece of architecture in San Francisco and is the centerpiece of the project.

Comments Jack Hruska, Executive Vice President of Creative Services for Bloomingdales,
"We are proud that we were part of the team that was able to maintain the integrity of the historical architectural features of a San Francisco landmark building. The transformation of the Emporium site involved creating a textured environment that was a lively mix between the existing structure on Market and the contemporary face on Mission, bringing new life to the location."

FLOOR BY FOOR:
The BART (lower) level, encompassing 56,497 square feet, will house the Young World and Home departments as well as the Bridal Registry and Corporate Services. Young World offers a vast selection of clothing and accessories for infants, toddlers, girls and boys. A selection of vendors includes Ralph Lauren, Burberry, Diesel, DKNY, Splendid, My Vintage Baby, Biscotti, Mimi and Maggie, Baby Nay, Juicy, Confetti and Simonetti.

The World of Tabletop will feature brand new shop designs and concepts for vendors such as Baccarat, Barbara Barry, Bernardaud, Christofle, Kosta Boda, Lalique, Michael Aram, Nambe, Wedgewood and William Yeoward. Other highlighted vendors include Vera Wang and Kate Spade.

Luxury Bedding will feature: Pratesi Shop, Italian Luxury Bedding Shop, Sferra, Frette Royal Collection and a Ralph Lauren Shop. The upscale/bridge resource mix will include Natori, Michael Kors (exclusive to Bloomingdale?s), Calvin Klein, Donna Karan, Barbara Barry, and Charisma.

Housewares will offer a broad assortment of the finest gourmet cookware, cutlery, gadgets and small electrics. Vendors include: All Clad, Calphalon, Staub, Pilluvyt, Wusthof, Henckels, Bodum, Cusinart, Nespresso, KitchenAid, Alessi, Bellini and Breville. In addition, BlinQ, Bloomingdale?s exclusive line of tri-ply, stainless steel, high performance cookware, cutlery, gadgets and tools, will debut in four fun, fashionable colors.

The Registry; Bloomingdale?s professional Registry consultants will assist San Francisco couples with every detail of their gift registry from the day they register until the day of their wedding and beyond. A comprehensive selection of home furnishings, crystal, china, bed and bath items, cookware, entertaining must-haves and much more allows couples to select everything they need for the perfect beginning. Online and in store, The Registry at Bloomingdale's is the only one couples need.

Bloomingdale?s Corporate Services makes office gift giving simple and easy. Whether it is for holidays, company-wide recognition, or for that perfect gift for an outstanding client, Bloomingdale?s experts will offer unique suggestions that satisfy the client?s needs. They provide gift-wrapping and coordinate delivery of the client?s selections. The service is complimentary and Bloomingdale?s offers special programs for corporate account holders.

The Street Level, encompassing 65,223 square feet, will have Bloomingdale?s signature black and white checkerboard flooring, leading customers past pale pink cosmetic treatment bars and a French-inspired perfumery. A sampling of vendors include: Benefit, Bobbi Brown, Chanel, Clarins, Cle de Peau, Clinique, Creme de La Mer, Dior, Estee Lauder, Giorgio Armani Color, Guerlain, Jo Malone, Lancome, La Prairie, Laura Mercier, MAC, Nars, Shiseido and YSL.

The Street Level will also be home to Fashion Accessories. There will be an array of designer boutiques containing the most coveted handbags and shoes of the season such as Louis Vuitton, Ferragamo and Chloe as well as the first and only Christian Dior and Jimmy Choo boutiques for Bloomingdale?s. A few additional vendors for shoes are Sigerson Morrison, Lambertson Truex, Fendi, Sergio Rossi and Michael Kors. Handbags will also have Marc Jacobs, Fendi, Lambertson Truex and Coach to name a few. In Dress Accessories one will find an assortment from Burberry, M Missoni, Pucci and Adrienne Landau. In Sunglasses, the collection includes Chanel, Gucci and Christian Dior. In Fashion Watches: Phillip Stein, Michele and LAMB by Gwen Stefani, to name a few.

Fashion Jewelry is divided between two categories, Bridge and Cul-De-Sac. Bridge offers jewelry from Juicy, Betsy Johnson, Carolee and Kenneth Jay Lane. Cul-De-Sac offers an assortment from Good Charma, Michele Negrin and Chan Luu. Fine Jewelry will have vendors such as Roberto Coin, John Hardy and Judith Ripka. There will also be a TAG Heuer boutique, and Bloomingdale?s largest David Yurman boutique, with the most extensive collection of any Bloomingdale?s stores in the country.

The Second Level, encompassing 55,175 square feet, will be home to The New View, Designer Sportswear and Intimate Apparel departments, as well as Bloomingdale?s ?At Your Service.? The New View houses the latest looks from Tahari, DKNY, M Missoni, Dana Buchman, Ellen Tracy and Eileen Fisher. Designer Sportswear offers lines from Akris Punto, Ralph Lauren Black Label, Michael Kors, St John Collection, Biba and Sonia Rykiel. Bloomingdale?s is the only store to offer the Sonia Rykiel collection in San Francisco.

Coats and dresses can also be found on the second floor. Coats will offer selections from Burberry, Mackage, St. John, Searle and Moncler. Dress vendors include Badgley Mishcka, Nicole Miller, Teri Jon and Carmen Marc Valvo.

The Intimate Apparel department will premiere its newest concept, Intimacies. This will be the second Bloomingdale?s store outside of 59th Street to showcase Intimacies. New designer vendors include La Perla, Leigh Bantivoglio, Josie Natori and Vannina Vesperini. New bridge vendors are Vera Wang Luxe Lingerie, Simone Perele and Fayreform. Among the new contemporary vendors: Only Hearts, Wendy Glez and Julianne.

The Second Floor will also be home to ?At Your Service,? where Bloomingdale?s knowledgeable personal shoppers make every shopping experience like no other in the world! At-the-ready for every need, from offering fashion trend advice to selecting the perfect patterns for your home, Bloomingdale?s personal shoppers, quite simply, save you time. By pre-shopping the store, they are able to present an array of items for your review in a private setting.

The Third Level, encompassing 34,927 square feet, features Y.E.S. contemporary sportswear, coats and dresses. Contemporary vendors will include Diane Von Furstenberg, Vince, Marc by Marc Jacobs, Nanette Lepore, Rebecca Taylor, BCBG, TSEsay, Joie, Robert Rodriquez, Iisli, Alice & Olivia, Juicy, Theory, James Perse and Birdie. Contemporary will also have one of the largest premium denim selections for women in San Francisco - Rock and Republic, Chip and Pepper, Joe?s Jean, True Religion, Miss Sixty, Diesel, 7 for All Mankind and Citizens of Humanity.

Also on the Third Level is the Mission View room. A first for Bloomingdale?s, the room, with seating for 40 people, will be used for private breakfasts, lunches and dinners, vendor presentations, press events and community-related activities. Located on the corner of the building, the floor- to-ceiling windows give this room a light and airy feeling.

The Fourth Level, encompassing 41,012 square feet, will showcase The Men?s Store, which is divided between two different lifestyles, modern and classic. Classic Sportswear will carry the well-known brands of Polo Ralph Lauren, Boss Hugo Boss, Corneliani, Burberry London, John Varvatos, Ballentyne and many more. ?The Lab? will feature designer sportswear lines including Marc Jacobs, Martin Margiella, D Squared, Viktor & Rolf, Number Nine, and APC. The men?s department would not be complete without the largest selection of premium denims. Bloomingdale?s will stock the best ? Habitual, Citizens of Humanity, Diesel, Goldsign and PPD. Men?s Accessories include Lambertson Truex, Salvatore Ferragamo, Dunhill, Jack Spade and Ghurka. At His Service, the complimentary personal shopping service for men, is also conveniently located on this floor

Bloomingdale?s store hours will be Monday-Saturday 9:30 AM-9 PM and Sunday from 10 AM-7 PM; Hours will be extended for Holiday.

Bloomingdale?s, a division of Federated Department Stores, was founded in 1877, and with the opening of the San Francisco store, operates 37 stores in New York; New Jersey; Nevada; Massachusetts; Pennsylvania; Maryland; Virginia; Illinois; Minnesota; Florida; California; and Georgia.

For website access, please log onto www.bloomingdales.com or our exclusive San Francisco website www.happeninginsf.com
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