DANIEL BOULUD KITCHEN LAUNCHES AT BLOOMINGDALE?S

DANIEL BOULUD KITCHEN LAUNCHES AT BLOOMINGDALE'S
The line includes stainless steel cookware, professional quality knives & custom spice blends

New York, New York, October 2005...Bloomingdale's is proud to launch Daniel Boulud Kitchen (DBK) with a personal appearance by the four star chef on Thursday, October 20th at the flagship 59th Street store. The DBK line includes the second generation of his sleek stainless steel cookware, two distinct lines of professional quality knives as well as custom spice blends and spice racks.

"We are so excited to have this partnership with Daniel Boulud Kitchen & Lifetime Brands. Daniel Boulud's expertise and passion bring a level of professionalism and authenticity to Bloomingdale's and the home business," said Michelle Israel, Divisional Merchandise Manager for Housewares at Bloomingdale's. "We look forward to building this brand in the cookware, cutlery and spice categories while also bringing a new customer, the Daniel Boulud customer, into our stores," continued Israel.

The new DBK cookware is the first stainless steel cookware collection to incorporate three different core materials: carbon steel, copper and aluminum. Different pieces in the collection are made with different metal core materials to maximize the cookware?s performance. With Boulud's unique approach, each metal core material is matched to the specific use of the pot or pan. An elegant insignia on the handle identifies the core metal used in each piece of cookware. The entire collection's magnetic stainless steel exterior is made for use on all cooktop surfaces including induction and in all oven types. The cookware's easy-to-clean, finely brushed stainless steel interior is stain resistant and dishwasher safe. The textured stay-cool handles are designed with ideal arcs for easy lifting and a sure grip.

New to the chef's collections are two distinct lines of professional quality knives, one with black resin handles and another with hollow stainless steel handles. While the former has a weight and feel similar to traditional kitchen knives, the latter is designed for its light weight appeal. Both have the same sleek aesthetic that set DBK knives apart so distinctively when they were first introduced. The angled knife block with its standout high tech flair is constructed in black resin and brushed stainless steel and has become the DBK brand's signature design feature.

The chef's most eagerly awaited innovation is his collection of spice blends, spice rubs and finishing touch seasonings. "I am turning my attention to the needs of the home cook by translating over 30 years of experience in my restaurants into high performance kitchenware and spice blends conceived purely with your home kitchen in mind", explains Boulud. Each one represents a veritable Daniel Boulud recipe in a jar, enabling you to add the chef's expertise, and above all distinctive flavor, to your home cooked meals simply and quickly. "I have edited your entire spice shelf for you," explains Boulud. The seventeen items, the result of a great collaboration between the chef and the spice blender, contain close to two hundred ingredients that would be nearly impossible for the home cook to keep on hand. While the chef would not dream of divulging the ingredients, suffice it to say that finding just the right sweetly smoked paprika for the BBQ mix or intensely perfumed dried mushroom flakes for the pasta mix posed challenges for the spice blender. From the Limon Amoni rub to the Mediterranean Style Lamb Seasoning, each jar comes with a wonderfully simple recipe by Boulud, the next best thing to having the chef there with you to get a head start on dinner.

Daniel Boulud Kitchen will be available at Bloomingdale's 59th Street, Medinah Home + Furniture store in Chicago and the Las Vegas Home + Furniture store. DBK cookware is sold in open stock and in a ten piece combination master set. Suggested retail prices for open stock pieces begin at $69.99. The ten piece set is sold from $399. DBK cutlery is sold as a 17 piece set for $299. A selection of twelve spice blends in a sleek steel seasoning rack with revolving wood base is $59.99. They are also available in open stock for $7.99 each.

For more information please contact Elizabeth Quarta at Bloomingdale's. 212.705.2439 or elizabeth.quarta@bloomingdales.com.

About Daniel Boulud Kitchen (DBK): DBK Kitchenware is manufactured and distributed by Lifetime Brands Inc. of Westbury, NY. Lifetime Brands is a leading designer, marketer and distributor of household cutlery, kitchenware, cutting boards, pantryware, bakeware, cookware, dinnerware, flatware, and bath accessories, lighting and hardware. Marketing its products under various well-known brand names, Lifetime Brand's products are distributed by almost every major retailer in the U.S.

About Daniel Boulud: Daniel Boulud, one of this country's most respected culinary authorities, created DANIEL BOULUD KITCHEN in 2003. The line encompasses several categories of kitchenware: stainless steel cookware, enameled cast iron cookware, cutlery, kitchen tools and gadgets and spice blends created by the chef placing his vast professional expertise at the fingertips of the home cook. Daniel Boulud is the Chef-Owner of New York City?s renowned four star restaurant, DANIEL, as well as DB Bistro Moderne (NYC) and Cafe Boulud (NYC and Palm Beach, FL). His newest restaurant, DB Brasserie, opened in Las Vegas in April 2005. Boulud has been named "Outstanding Chef of the Year" and "Best Chef: New York City" by the James Beard Foundation and "Chef of the Year" by Bon Appetit. His restaurants have been honored with Gourmet Magazine's "Top Table" award, Wine Spectator's "Grand Award" and the Zagat Survey's No. 1 cuisine and service ratings. He is also the creator of the Daniel Boulud Connoisseur line of caviar and smoked salmon and author of five cookbooks including the recent Daniel's Dish Entertaining at Home with a Four Star Chef.

About Bloomingdale's: Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and operates 36 stores in New York, New Jersey, Nevada, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. For website access, please log onto www.bloomingdales.com.
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