Happening in Soho!

Bloomingdale's is set to open a second New York City location in a landmark building at 504 Broadway between Spring and Broome Streets. This contemporary men's and women's specialty store occupies 90,000 square feet of selling space. Each level is designed to capture the eclectic spirit of Soho while adding distinctive Bloomingdale's detailing.

"The opportunity to extend our brand downtown is really exciting for us," said Michael Gould, Chairman and CEO of Bloomingdale's. "We have designed a store that will provide the ultimate shopping experience and hope it will become Soho's newest neighborhood store," continued Gould.

The renovation and restoration of the circa 1862 building was done in an effort to maintain the integrity of the landmark space. "We wanted to create a textured environment that was a lively mix between the existing details of the old cast iron Soho factory building and the new, more modern materials we intended to use," said Jack Hruska, Vice President of 's.

Highlights of the renovation include a new entryway on the Broadway side of the store, a dramatic new escalator well, rising from the lower level to the fifth floor, and windows throughout the store were opened up from floor to ceiling to create additional light. The three-story escalator well was retained and theatre lights were added to showcase a thirty-foot high grand gallery wall for highlighting new and exciting merchandise.

FLOOR BY FLOOR:
The lower level will house men's contemporary clothing and shoes in an environment that honors the building's history. The original tin ceiling has been completely exposed and the pitted factory floors have been left in place but refinished. A sampling of vendors in the men's area includes Capital Tailors, Rare, Penquin, Thomas Burberry and Coast.

The ground level will have Bloomingdale?s signature black and white checkerboard marble flooring, leading customers through soft pink colored cosmetic treatment bars and a French-inspired perfumery. Both fashion and fine jewelry will also be on this floor along with our first-ever John Hardy boutique. A few resources that can also be found in fashion jewelry are Michael Negrin, Cousin Claudine, Dana Kelin, Miguel Ases, Dodo and Chan Luu along with watch vendors such as Michelle, Triple 5 Soul, Invicta, Splash, Mondaine and Phillip Stein. Resources in the cosmetic world include Jo Malone, Prada, Creme de la Mer, Pout, Nars and Trish McEvoy.



Women's handbags and shoes will be on the second floor. Handbags will offer many styles from companies such as Chloe, Moschino, Judith Leiber and Celine. The shoe selection will feature many well-known favorites such as Sergio Rossi, Pucci, Cesare Paciotti and Belle by Sigerson Morrison. Also on the second floor are small specialty shops featuring the latest electronic gadgets and a home gift gallery. Cafe 504, offering coffee, tea and light fare as well as Bloomingdale?s signature frozen yogurt will also be on 2.

All women's denim collections will be on the third floor in addition to Bloomingdale's Young East Sider (YES) collections. Individualized shops will offer a great mix of merchandise in a modern environment. A few resources featured are Citizens of Humanity, Seven, Rock & Republic, Chip and Pepper, Juicy, Marc by Marc Jacobs, Miss Sixty, D&G, C&C and James Perse.

The fourth floor will be the best of Bloomingdale's apparel merchandized by collection. These include DKNY, Tahari, Eileen Fisher and Lafayette 148 among others.

The fifth floor with showcase young, up-and-coming designers in Bloomingdale's signature "Paradox" and "Elements" shops. Paradox vendors such as Zac Posen, Jeffrey Chow, Matthew Williamson, Derek Lam and Lela Rose. Elements resources such as Rebecca Taylor, Sass & Bide, Diane Von Furstenberg, Thomas Burberry, Anna Sui, Twinkle and Tracy Reese. Intimate apparel will also be on this floor with On Gossamer, Chantelle, Calvin Klein, DKNY, Wacoal and Amourette. Bloom, a forty-eight seat, upscale eatery will also be on 5.

To celebrate Bloomingdale's in Soho, Bloomingdale's and Gotham Magazine will be hosting a private, invitation only reception to benefit The Soho Partnership on the Thursday, April 22. A portion of the sales from the evening will be donated to the organization. Friday, April 23 will be a private preview day for Bloomingdale's best customers. Bloomingdale's will open to the public on Saturday, April 24 with a weekend of celebratory events. A full schedule of activities will be available at the store's entrance as well as online at www.bloomingdales.com.

Bloomingdale's store hours will be Monday-Friday 10am to 9pm, Saturday 10pm to 8pm and Sunday 11pm to 7pm. The store's main number is 212.729.5900.

Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and with the opening of Soho, will operate 33 stores in New York, New Jersey, Nevada, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. For website access, please log onto www.bloomingdales.com.
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