The Premiere Issue of Bloomingdale?s B Magazine Sizzles with Cover Girl Kim Cattra

Kim Cattrall graces the cover of B magazine's premiere issue, Bloomingdale's new quarterly fashion and lifestyle magazine for women. In an exclusive shoot and interview with B, the Sex and the City siren reveals what's coming up in the new year and shares her thoughts on everything from the bonds of sisterhood to balancing her alter-ego.

Looking every bit the soigne style icon, Cattrall also models pieces from the collections of Donna Karan, Ralph Lauren, Celine, Giorgio Armani and Tracy Reese. Cattrall tells B magazine: "I'm feeling really good now in my life. What I'm looking for is fulfillment and I'm not putting it off, I'm doing it now and that's part of celebrating."

The debut issue of B will feature 132 pages of brilliant style, including 35 arresting fashion pages. Specifically, B will delve into the trend for mixing high and low style; lavish corsetry-inspired eveningwear; ice cream-hued resort looks; and zinging street wear. B also explores why British designers are hot and cocktail dressing is all the rage for the season.

Readers will also find what's new in beauty, lifestyle, travel and pop culture. A quick glimpse reveals how metallic makeup shades lighten up the beauty realm; Italian housewares brighten up the home; pop culture and arts news enlighten the reader; must-have accessories; and B's style psychic makes predictions on your fashion future.

Other highlights of the debut issue of B include:

-- When Kal met Zac: In the first of a series of interviews, Bloomingdale's celebrated fashion director, Kal Ruttenstein, meets wunderkind Zac Posen. Posen spills forth on growing up in SoHo (where he sold lemonade on the street), his relationship with It Girls like Natalie Portman and Stella Schnabel, and his booming fashion business.

-- Candace Bushnell's cocktail party: In it the New York scribe, and the woman who put the Cosmo on the map, anoints a new cocktail: the Clementini. Bushnell and her husband, Charles Askegard, host a soiree at Soho House in New York's Meatpacking District.

-- Hot on the heels of The Lord of the Rings film trilogy and a hive of Hollywood activity, B explores why New Zealand has emerged as one the most fascinating destinations on the planet. Think spellbinding scenery, luxury lodgings and memorable food and wine.



B MAGAZINE AT A GLANCE:
- 35 pages of fashion
- 10 pages of entertaining and home decor
- 9 pages of fashion news
- 8 pages of travel
- 6 pages of arts news
- 6 pages of beauty
- 6 pages celebrity feature

Background: Bloomingdale's has retained custom publisher John Brown Publishing to execute the vision of this new magazine. B's Editor in Chief is George Epaminondas. With a print run of 310,000, B will be sent to Bloomingdale's top rewards members four times a year. Copies will also be available for purchase in Bloomingdale's stores nationwide with a cover price of $3.95.

John Brown Publishing, Inc. is one of the world's largest customer publishers. Established in 1987 and headquartered in London, England, John Brown currently employs over 200 people worldwide with offices in New York, Madrid and Amsterdam. For more information, please log onto www.johnbrownpublishing.com.

Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and with the addition of the two new stores in Atlanta will operate 31 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California, Nevada and Georgia. For website access, log onto bloomingdales.com.
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