?Keep A Star Close To Your Heart!? Mandy Moore and Colin Farrell Join The Entertainment Industry Foundation, Bloomingdale?s & Joie in the Fight Against Colon Cancer

EIF Ambassadors Mandy Moore and Colin Farrell join Bloomingdale's in the fight against Colon Cancer by wearing a limited edition T-shirt designed by Joie in upcoming PSA's in national and local magazines and newspapers to help raise money for The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) co-founded by Katie Couric, Lilly Tartikoff and EIF.

Both the mens and womens tees will sell exclusively at Bloomingdale's for $28.00 and the net proceeds from each Tee sale ($24.50) will be donated to EIF's NCCRA. The tee will also be available for purchase through Bloomingdales.com and Bloomingdale's By Mail. Katie Couric will be kicking off the fundraising on Wednesday, March 10th by hosting a special evening at Bloomingdale's 59th Street. In addition, Bloomingdale's will make a donation to EIF's NCCRA for every purchase customers make on their Bloomingdale's charge card from March 10th through March 21st.

As a founding sponsor, Bloomingdale's marketing efforts, events and customer donations have raised significant funds for EIF's NCCRA that benefit research, prevention education, early testing and treatment. Bloomingdale's has also brought a keen awareness to early prevention. The partnership between Bloomingdale's and EIF's NCCRA began in September 1999.

"Bloomingdale's has made it fashionable to talk about Colon Cancer. We are proud of this great achievement. This has brought the awareness to so many on how to prevent this disease, which is 91% curable if detected early. We are proud to be a founding sponsor of the NCCRA and will continue to support this worthwhile cause," said Michael Gould, Chairman and CEO of Bloomingdale's.


Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and with the addition of Soho will operate 32 stores in New York, New Jersey, Massachusetts, Nevada, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. For website access, log on to bloomingdales.com.

The Entertainment Industry Foundation?s National Colorectal Cancer Research Alliance is dedicated to the eradication of colon cancer by promoting education about the importance of early medical screening and funding cutting-edge research to develop betters tests, treatments and ultimately, a cure. EIF?s NCCRA was co-founded in March of 2000 by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation. As a result of the attention EIF?s NCCRA and NBC?s TODAY show have focused on colorectal cancer, the number of colonoscopy screenings has increased almost 20% since March 2000. Researchers at the University of Michigan have referred to this as the "Couric Effect.?

As the philanthropic heart of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars ? and provided countless volunteer hours ? to support charitable initiatives addressing some of the most critical issues facing society today. For website access, log on to www.eifoundation.org.

Joie is an exciting collection for women and men created to fill a void in the contemporary market. President Sean Barron (who formerly founded the wildly successful companies Parallel and later, Katayone Adeli) and Designer Joie Rucker (who had previously been vice president of design for companies Levi?s and Guess) found that most customers were going one place for their bottoms and had to go to another designer for the accompanying top. The idea to create a one-stop destination for low maintenance urban chic men and women was a natural one. Introduced in the fall of 2001, the women?s line garnered instant success with retailers, celebrities and trendsetters everywhere. Launched in November 2003, Joie for men is following in the same footsteps as the women?s.

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